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In recent years, crisis management more and more people’s attention and the organization play an important role in the management of any organization in a crisis measures will be immediately attracted public attention and scrutiny. Organizations in the measures taken during the crisis will be what people remember, if the proper measures will be of inferior Tametoshi potential, if the move improperly, would seriously threaten the business interests and survival. To this end the crisis should fully understand the business, timely preventive measures, prompt treatment, and minimize the harm it brings. Of course, in order to do a good job of preventing and handling of the crisis, we must first of the crisis and crisis management be aware of a number of related concepts.

The meaning of crisis and crisis management

Theoretically speaking, the crisis from a variety of meanings, and in some discourse will be some common English words: peril that dangerous occurrences, disasters, disasters have led to the loss of accident casualties, such as fires, floods; hazard refers to the risk factors, namely, induced accidents, harm the environment, conditions and causes, such as: poor management of the inflammable and explosive materials, fire fighting facilities are not complete; accident means a sudden people feel the sudden accident or incident, such as: traffic accidents, accidents at work; contingency refers to accidental, people do not prevent the accident, such as: food poisoning; crisis that arises after the accident or dangerous consequences of the disaster outcomes, such as: the Asian financial crisis.

Standing on a business perspective, the crisis is because of corporate internal and external environmental uncertainty, the complexity of production and operating activities and business people, financial, material, information, technology and other elements of the serious limitations of the enterprise, the risk of outcome, and even lead to failure of business activities.

Crisis management is an action-oriented management functions. It seeks to identify those that may affect the organization’s potential or budding of the various issues (legislative, regulatory, political or social), and then to mobilize and coordinate all the resources of the organization, from the strategic impact of those issues up the development of try to ensure that these issues may cause harm to a minimum the state.

The fundamental objective of crisis management is to promote public policies conducive to the establishment of the organization, including crisis prevention, crisis response, crisis management education, the purpose is to plan ahead to prevent crises, make the best use of degraded crisis, the crisis brings to a company threaten to reduce to a minimum, so that enterprises can disguise and healthy development.